Sample report

What an AI Visibility Audit Report looks like

Below is the structure of a real report, anonymized. When you request an audit, this is the format you receive, with your brand and your competitors in place of these.

Brand names and data in this sample have been anonymized and are shown only to illustrate the report structure.

Lead Engine Sample · anonymized

AI Visibility Audit Report

Industrial seals, hydraulic system applications

  1. Basic info and test setup
  2. Results: mention rate and recommendation position
  3. Why competitors get recommended
  4. Three-dimension gap analysis
  5. Priority fix list

1Basic info and test setup

Brand testedAn industrial seal manufacturer (anonymized)
Target categoryIndustrial seals · hydraulic system applications
Target marketsEurope, Southeast Asia
Competitors comparedInternational brand A, international brand B, peer manufacturer C (same home market)
Models testedChatGPT, Perplexity, Claude, Gemini
Test questions12 (written from the buyer's perspective, mostly in English)
Test date2026-07-XX

2Results: mention rate and recommendation position

Each question was run once in each of the four models. We recorded whether the brand was named and in what position. Every result comes with a screenshot and timestamp, so you can reproduce it yourself.

0%
Current mention rate · 0 / 48 runs (0%) 12 questions × 4 models. The brand was not named in any run.
Table 2.1 · Brand mentions by question and model
Test questionChatGPTPerplexityClaudeGemini
Reliable hydraulic seal suppliers in [the brand's home country]?Not mentionedNot mentionedNot mentionedNot mentioned
Recommended seals for high-pressure hydraulic systems?Not mentionedNot mentionedNot mentionedNot mentioned
Alternative to [a major brand's model] seal ring?Not mentionedNot mentionedNot mentionedNot mentioned
FKM (fluoroelastomer) seals rated above 200 °C?Not mentionedNot mentionedNot mentionedNot mentioned
… remaining 8 questions omitted …

Here is what the screenshot section of a full report actually looks like (this sample uses public categories for demonstration; your report uses your own category and competitors):

Test prompt: Who are the most reliable suppliers of hydraulic seals for industrial equipment?
AI answer naming Parker, Trelleborg, SKF, Freudenberg and Hallite as hydraulic seal suppliers
Figure 2.1Parker, Trelleborg, SKF, Freudenberg, Hallite. All five are US and European incumbents. No Chinese or other Asian manufacturer made the list.
Test prompt: reliable suppliers of industrial electrical connectors (Google AI Overview)
Google AI Overview cites a Chinese connector manufacturer's website as a source but recommends other brands
Figure 2.2It cited a Chinese connector manufacturer's website, then recommended someone else. Note the source tag weipu-group.com under the answer: the site was read, but the brand was never named.

3Why competitors get recommended

Table 3.1 · Times named across 48 runs, and the sources AI cited
CompetitorTimes namedSource types AI cited
International brand A41 / 48Website technical pages, trade media, academic literature, Wikipedia entries
International brand B33 / 48Website product database, technical white papers, industry platforms
Peer manufacturer C7 / 48B2B marketplace listings, a few English-language technical articles
Brand tested0 / 48None. No source was cited at all.

Look at the last row. The brand isn't ranked low. It has no citable source at all. That is what "invisible to AI" actually means.

4Three-dimension gap analysis

Figure 4.1 · Current score by dimension, out of 10
Also found

robots.txt blocks GPTBot and ClaudeBot. This is the top-priority fix, and it takes changing one line.

5Priority fix list

Ranked by return on effort. You can complete the first two yourself.

  1. Unblock AI crawlers

    Allow GPTBot, ClaudeBot, PerplexityBot and Google-Extended in robots.txt. Without this step, nothing that follows will work.

    Effort
    10 minutes
    Who
    Do it yourself
  2. Put your top 3 products' specs in HTML

    Move the temperature range, compression set and Shore hardness of your lead grades from PDF into web tables, with units and test methods stated.

    Effort
    1–2 days
    Who
    Do it yourself
  3. Add Product structured data

    Mark up product entities and specification fields in JSON-LD so AI can cite them with certainty.

    Needs
    Technical support
  4. Build competitor-model mapping

    Map your specifications against mainstream international models to show up in "alternative to [brand model]" queries.

    Needs
    Industry knowledge
  5. Seed third-party technical content

    Multi-source cross-verification through trade media and professional communities. This is what decides whether your mention rate holds.

    Effort
    Ongoing

End of report

The full version also includes screenshots of every test, links to the specific competitor pages AI cited, a source-content density assessment for your category, and a phased execution timeline.

This report is free, with no obligation to work with us afterward. The first two fixes deliver results even if you do them yourself. We'd rather tell you that up front.

Lead Engine · AI Visibility Audit ReportSample, anonymized

What would your brand score on these?

Fill in one form. Within 3 business days you'll receive a report with the same structure as above, built around your own brand: the same four major models, the same three-dimension scoring, the same screenshots. Free.